The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) has been shown to improve birth outcomes, improve diet and nutrition, and decrease healthcare costs overall. However, participation trends illustrate declining program utilization in Missouri, particularly for children ages one through four. In order to increase overall WIC utilization and satisfaction, Operation Food Search is learning from all WIC stakeholders – participants, clinics, retailers, government officials and advocates – to create a program that works better for everyone.
Research findings will be transformed into innovative program and policy solutions that increase overall utilization of WIC in Missouri with special emphasis one- through four-year-old population.
Our Vision for WIC
Efficient and Effective
Among Eligible Missourians
Missouri as a
The process of reimagining WIC in Missouri will occur in two phases:
Statewide Stakeholder Engagement Phase
The primary goal is to develop a comprehensive understanding of the WIC experience in Missouri from key stakeholder groups using user experience (UX) design principles. Through both qualitative and quantitative research, the WIC program experience will be documented in a journey map.
Conduct meetings to develop a deep understanding of the user experience throughout the program.
Gather insights by observing how stakeholders routinely
interact with WIC.
Host stakeholder focus groups to gather more
perspectives and document local experiences.
Collect and analyze quantitative program data.
Key Pain Points
Synthesize findings to identify key pain points that impede satisfaction and utilization of the WIC program.
Regional and statewide stakeholders will be engaged in the development of innovative solutions to increase program satisfaction and utilization.
Program Transformation Phase
The research and journey map will identify potential innovative solutions to be tested. The goal during the program transformation is to create regional collaboratives with representation from all stakeholder groups to pilot one or more innovative solutions.
Become a Partner
We’re creating a diverse collaborative of WIC stakeholders throughout Missouri. Join us!
Ways You Can Help:
We’ll be traveling across Missouri, gathering data, feedback and stories from WIC stakeholders. Follow along with our journey and stay up-to-date on our latest findings by following @OFSFoodAdvocate on Twitter.
For more information, contact Sarah Ritter, Manager of Public Policy, at